Understanding stocks and shares is not a difficult job if you don’t get too overly technical and just look for the stock market basics. Stocks are nothing more than purchasing a little piece of a business. When owners of a business need to raise money, they have several options. The first is the normal one, borrow money from a lending institution. The second one is to issue bonds. A bond pays a specific interest rate to those that purchase them. There’s a date when it comes due and the company pays the loan in full. The third option is to go public with stock.

When a company goes public, it issues stock. The company creates a specific amount of shares, we’ll keep it simple and use the number 1,000,000. Everyone that buys a share of stock from the company when they do the initial public offering (IPO) just purchased 1/1,000,000 of the company. Even though it sells many shares, it keeps some stock back for itself. Understanding stocks and shares is a matter of knowing that a single stock is one share of all those that the company issued.

Understanding stocks and shares also involves their purchase and sale. You can buy shares directly through many companies on a systematic basis. This saves brokerage fees. If you sell shares, you also can do that through the company direct. The problem when you do both is that you never know what price you’ll get until the close of the stock market since share trading doesn’t take place until then when you go direct.

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